ESB developed out of our most commonly heard client complaint - "The website is too hard to update".
Too often, we've seen clients shoe-horned into a 'one-size-fits-all' type of CMS/Hosting solution which does not suit their particular needs leading to frustration, undue difficulty and general under-use of the technologies involved, simply because it's all too hard. Website content is then neglected leading to further deterioration of the quality of their site and related conversions.
This has been apparent across a range of client user types including simple reference sites, complex member based pay-for-use websites, directory sites, magazine, portfolio and full-tilt eCommerce websites. The good news is, those days are long gone.
Years of experience across multiple platforms has given us the confidence to guide you across the minefield of current options available, ensuring you have an easy to use, long term tool for maintaining and extending your website - subject to analysis of your specific needs, time and skill levels. All this with ongoing support from a real human being on the end of the line here in Australia (we're local).
More than that, we take responsibility for setting up your site to suit Google's strict guidelines for organic search, submitting your website correctly, setting up your Analytics tools properly and training you in applicable technologies as you deem necessary. All that is hard to do while you're already running your business.
In short - we make it easy.